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Many people think it is easy to do a real estate agent job and to sell or buy their properties alone! Others believe it’s important to have the expertise of a professional and trained agent. If you are thinking of hiring an agent to help you buy or sell, below are 3 reasons why it’s essential to work with a real estate agent:

1- Real Estate Agents are best informed about market conditions – meaning they have insight info about last transactions done in the same area, prices transactions closed at and the length of time properties stayed on the market until sold. As such, they are the best to price the property for sale for sellers and to advise on fair market price for buyers.

2- Real Estate Agents are best capable of marketing your property – meaning they have insight about latest trend in both digital and non-digital marketing. Marketing is key in selling the property in record time and at fair price. I like the saying “doing business without marketing is like winking at a girl in the dark. You know what you are doing but nobody else does.”

3- Real Estate Agents are best negotiators – meaning they know how to handle heated conversations between buyers and sellers. In many cases, the agent is most needed to bring the buyer and seller to a middle ground where transaction has a good chance of closure whereas many transactions can be jeopardized if we leave buyers and sellers at their positions!

I am a strong believer that professional expertise is needed in every field and real estate brokerage is no exception to this rule.